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Thursday, September 8, 2022; noon - 1 pm

Eli Jordfald, MPA, CFRE

"Mastering Discovery"

During the pandemic, fundraisers had to be creative about reaching out and connecting with their donors and prospects. Many development officers reported they had to work twice as hard to reach someone, and those who kept up with the activity of making calls, now have robust and healthy pipelines. Many development professionals and even entire organizations were in a quandary as to whether to qualify people during times like these. The answer was always and still is a resounding – yes!  In this session you will learn how persistence and resolve will result in great returns. You will gain skills in conducting diplomatic, graceful and sensitive conversations.  We will discuss how to open the conversation, lead with the right questions and ask for permission to move to the next step.  You’ll learn some simple but highly effective ways to assess what level of interest the person has in your cause and whether or not they are ready to engage with you.  We will also show you how certain questions can yield vital information around someone’s capacity to give.

Presented By:

This webinar is free to attend for members; $50 for non-members.
1 CFRE credit will be available



Eli Jordfald, MPA, CFRE, is the Executive Director of Healthcare Philanthropy with the University of North Carolina at Chapel Hill School of Medicine. In this role, Jordfald leads a comprehensive grateful patient development program that engages physicians across all service lines, hospital leaders, nurses, and the entire development team.  Prior to this, Jordfald served as Senior Director of Development for the UNC Lineberger Comprehensive Cancer Center for 12 years. UNC is currently conducting a $4.25 billion campaign of which UNC Health has a $1 billion goal.

Jordfald’s development experience spans over three decades and encompasses multi-million dollar campaigns for healthcare, science museums and social service organizations. Jordfald has

personally closed over $75 million in private gifts, most of which were given by grateful patients and their families.  Jordfald is considered a national authority on several areas related to healthcare philanthropy and is a frequent presenter at national conferences including AAMC, AFP, NACCDO and AHP. 

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